Keeping it Local – Drift Dog Outfitters – Find Your Drift

This month we highlight our good friends Ben, Meg, and Banjo at Drift Dog Outfitters. We have had lots of fun on photoshoots at the river with this crew! Ben is the son of renowned local artist, Alan Shuptrine who’s art pieces hang in the Core Homes Design Center.
Drift Dog originally started as an outdoor apparel company but have expanded to include items for the canine companion in your life.
The below article is taken from their website:

Who is Drift Dog?

Drift Dog is an outdoor apparel company for men and women who love the word “outside”. We specialize in creating apparel that is durable, comfortable, and affordable to meet everyone’s wants and needs.

The story goes like this…

Growing up with a passion for graphic design and the outdoors it was hard for Meg & Ben Shuptrine to resist. On July 20th, 2020 the recently married couple decide to take a leap of faith, and follow a past dream. The dream of starting an outdoor apparel company came alive. Drift Dog was created. A drift boat which traveled the United States and finally landed in the hands of the right person might have started the catchy two syllable name, but the Drift Dog became something bigger…



Let’s Meet the Team

Ben Shuptrine: Founder & Designer

Founder, graphic designer, and apparel designer. A design degree and a minor in entrepreneurship gives Ben the focus he needs to push Drift Dog to the next level.  “As a lover of the outdoors I feel we are always chasing something. A view on top of a mountain, or that one fish that changes your life. We think we know what’s ahead of us, but don’t. That’s the beauty of it. That’s the meaning of finding your drift…my chase is Drift Dog”


Meg Shuptrine: Co- Founder & Marketing Director

Understanding the fashion behind a brand is key for an apparel company. Meg deals with day to day social media advertising as well as creating the looks for the women’s line. She not only is the other voice of the company, but the photographer. Meg has a love for being behind the lens to give people what they truly want; professional photography.



Chattanooga home builder custom home builder Core HOMES River Breeze dogs on bank


And – Banjo – the Drift Dog himself!

Here is Boomer (looking at the camera – what a ham!) enjoying cooling off on the river bank at the River Breeze community dock with the one and only, Banjo – Drift Dog extraordinaire.






Ranger Outdoors LLC. In January 2021 the Ranger Outdoors LLC team brought Drift Dog as a team member. The four outdoor brands together create a versatile and functioning business like no other. It takes a team.







Core Home Blog divider image



Locals Only Gift and Goods – Keeping it Local

Locals Only Home Life Blog Image
We here at Core Homes like to “keep it local” by partnering with as many Chattanooga based area business as possible. We all know that the area is jam-packed with fun, innovative, and unique companies offering products with that world renown “Nooga vibe.

If you haven’t already been in the very popular Locals Only boutique, you surely have noticed its bright blue facade with Dolly herself wishing you joy from the window at the corner of Market and Frazier in the North Shore.


Locals Only proprietors, Danielle and Eric Landrum, tell their story:Locals Only Home Life Blog Image
“We love Chattanooga! It’s a special community filled with inspiring people and businesses. Work pulled us away from Chattanooga for a few years and we came back with an explosion of ideas and ingenuity. Chattanooga is filled with local entrepreneurs with fabulous products! We decided to put together these gifts using only local products to showcase all that Chattanooga has to offer and to support local business. We hope you enjoy giving and receiving these gifts as much as we enjoy finding great local products and putting them together! ”


The bright and happy store has an incredible array of offerings: clothing, treats, sauces, stickers, candles, wall art – the list goes on and on. One of their most popular items is a hand selected gift box to fit any occasion. In fact, Core Homes gives all our home buyers a special Core Home curated gift box as a gift on their closing day.

Locals Only Home Life Blog Image  Locals Only Home Life Blog Image Locals Only Home Life Blog Image Locals Only Home Life Blog Image Locals Only Home Life Blog Image

To bring things full circle, not only does Eric Landrum run the store, he is also a Realtor and Core’s resident expert and agent for our Lake Breeze and Hawks Landing communities! A true Renaissance Man! If you would like to talk to Eric about a new home call him at 423-541-2676. If you want very cool and hip Chattanooga treasures, shop Locals Only online at: or at their brick and mortar store at 10 Frazier Avenue on the North Shore.

Keeping it Local!



Core Home Blog divider image